AllFacebook used to be a great little application for checking out the strongest categories and pages on Facebook.
But the data was always a little inaccurate with lags in the data reporting.
Now, Fan Page List has solved some of these frustrations with a seemingly accurate record of Facebook metrics. Looking at the most popular Fan Page’s on Facebook is an intriguing exercise, which helps to uncover some insights into what attracts our interest online.
Take for example the top 10 Fan Pages on Facebook;
- Texas Hold’em Poker
- Mafia Wars
- Michael Jackson
- Barack Obama
- Vin Diesel
- Lady Gaga
- Starbucks
- Family Guy
- Megan Fox
Looking through this list, you will recognise that 50% of the most popular fan pages are for individuals. The top 2 are for games, and of course, Facebook itself is also included (do we sense a conspiracy?).
Noticeably, there are only 2 ‘Business Brands’ included in the list – Starbucks and Facebook?
What does this tell us about Facebook and what is ‘popular’. We find it fascinating that games are able to attract such a large fan base. Do we just want to be entertained, challenged, rewarded, and recognised in order to idolise an object?
If so, what could brands learn from this??
The ‘personal brands’ that are included in the list are possibly thanks to the hard work of the social media team of the individuals, or the celebrities themselves? What is clear is that apart form Barack Obama, music and movies are the common them for the biggest fan pages for individuals? There is also a lot to be said for ‘personality’.
Put this all together, as we cannot help but think that Branded Entertainment (with the right music score) has a lot of promise for brands looking to engage with their audiences. Branded Entertainment with gaming elements might just be the holy grail?
Who will be the first brand to commission a short film (or series) that entertains, and sets challenges and rewards for it’s target audience?
Think Survivor or Search for a Rock Star (INXS) or The Apprentice on the iPad as a recruitment campaign?
