Rebecca has worked as a senior manager in digital marketing and e-business roles for more than 10 years. She has served as a member of the board of directors for numerous companies and has held senior marketing and e-business roles for large global organisations including SAP and Johnson & Johnson. She was also a founder and director of top 20 web development and software implementation company, Dark Horizon (Internet World Magazine, June/July 2000). During this time she raised venture capital to develop and export Australia’s first cloud based, e-mail marketing software application.
Her skills and expertise include both business-to-consumer and business-to-business marketing across the IT, Telecommunications, Professional Services, Entertainment, Tourism, Medical/Pharmaceutical, Media and FMCG industries. As a consultant she has worked with brand name organisations including Optus, Coca-Cola Amatil, NRMA and Trust Company Limited.
Rebecca excels in stakeholder management and has worked with “C” level executives in large organisations. She also has experience working with owners of SMEs and start-up businesses.
She has been involved in the digital industry as an entrepreneur since 1997 and is passionate about digital marketing, social media, e-business strategy and innovation, as well as consulting to start-up and spin-off companies.
Rebecca has spoken at numerous conferences, including Redesigning your Intranet (2004), Email Management (2004) and Travel and Tourism Online (2000). She has broad experience in strategic marketing communications, e-business and digital marketing. She also has a Masters in Professional Communication, as well as a degree in Psychology and started her career as a journalist.
