Luke has been playing with digital since 1981 when he stole his fathers calculator, pulled it apart, and then buried it in the backyard after not being able to re-assemble it.
Being one of the original pioneers at Mortgage Choice, where 5 of us helped build an amazing business, I learnt from some very savvy entrepreneurs, which took me to London to establish an office there. Being recognised as the guy who ‘knew stuff about stuff’, I got left with the technology and programme management responsibilities to bring the new office to life.
My transition was complete, when at the turn of the century, I was handed the responsibility of building websites at St George Bank and advising business leaders on how to optimise their digital channels. With agressive investments in internet ventures such as Netxsurance, Autobytel, Business in a Box, Marketboomer, and Virtual Communities amongst others, my attention turned to developing and implementing the digital strategy to extract value from these investments. I survived the dotcom boom.
That period was a lot of fun, and I learnt a lot.
This experience prepared me well for the next few years, where I led the team that delivered the internet strategy for the Corporate and Business Bank. Working alongside some of the biggest brains in the land with Bain Consulting, I rolled out the industry specialist strategy, using digital channels to support the sales force.
Since this time, I have run web development businesses, built online strategies and platforms for travel companies, and founded my own business…which bring me here today.
I am a marketer, and I love digital. Some might call me a marketing technologist…but that makes me blush.
