Google goggles in not (brand) new, but it does need a rethink for marketers.
With its visual search app, Goggles, the company is trying to promote the idea that marketers can use it to connect traditional media (e.g., print or outdoor ads) to “immersive” and dynamic online experiences. This is already being done to varying degrees with SMS and QR codes linked to products, print and other traditional media.
In this video, Google explains its Goggles ‘experiment’ with several mainstream brands.
Do you see this becoming a more widely used service by marketers to promote their wares?
